Miss America no longer has to shop for beach attire.
The annual beauty contest has axed the swimsuit portion of the televised program, ending a tradition that stretches back almost a century to the competition's roots along the New Jersey shore in Atlantic City.
"We are not going to judge you on your outward experience," said Gretchen Carlson, a former Miss America and Fox News host who now chairs the Miss America Organization. "We are moving it forward and evolving it in this cultural revolution."
The decision is yet another example of the powerful influence of the #MeToo movement, which has evolved in the wake of numerous high-profile allegations of sexual abuse, assault and harassment. Among those swept away: former chief executive Sam Haskell, who wrote "disrespectful and misogynistic" email messages about some contestants.
The swimsuit ban will be in force starting with this year's Miss America pageant, September 9 in Atlantic City, where the competition began in 1921.
No word yet on whether the other prominent beauty contests—Miss Universe and Miss USA—will follow suit.