Save the Drive-In

America's few remaining drive-in theaters may see their final screenings before year's end. That's when motion picture distribution goes 100% digital, leaving this piece of Americana in the dust. At an estimated cost of around $80,000, conversion to digital projection is beyond the means of many drive-in theaters. Honda's ingenious new marketing campaign, ProjectDriveIn.com, aims to raise awareness of the drive-ins' plight, using social media and the fund-raising platform Indiegogo. Check them out to help save an American icon and make sure your grandkids have a safe place to make out for years to come. – Doug Gottlieb

Tags: drive-ins

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